At OCC, our most important task is to ensure that our exhibitors get the most out of attending a trade show in our halls. We know how much time and resources are invested in a stand – and we want it to pay off for you. That’s why we now present Messeakademiet.

Make your R-26 a success

  • Do your stand staff know their body language and sales arguments?
  • Is your stand designed to maximize engagement and interaction with visitors?
  • Are you using the right tools to measure and evaluate success at a trade show?

All this – and much more – is available to you via Messeakademiet. How do you do it? Easy and simple – we’ve made sure you can significantly optimize your trade show experience through a series of short video courses.

What is Messeakademiet?

Messeakademiet is a ground-breaking learning platform specifically designed for exhibitors at trade and consumer shows in collaboration with the consultancy firm The Trade Show Academy.

Whether you’re new to the industry or a seasoned exhibitor, we guarantee you’ll have several “aha” moments – and you can send your stand staff off with new skills that will make a visible difference to your trade show ROI.

Known both nationally and internationally for their expertise and 30 years of experience in the trade show and event industry, The Trade Show Academy is your guarantee that you get maximum value from your trade show participation.

How does it work?

Messeakademiet consists of a series of short video courses – and you choose which ones, how many and when you want to watch them.

Common to the courses is that they are:

  • Effective learning in a short time. Each online course takes a maximum of 30 minutes and is divided into short videos of 1 – 7 minutes.
  • Practical tools and real-life cases. Help you get started and provide examples and solutions to specific trade show challenges.
  • Available when you have time. See the parts of the course that are relevant to you. You can watch it wherever and whenever it suits you. 24/7.

What do I get out of Messeakademiet?

The courses in Messeakademiet cover all aspects of taking your business to trade shows. This means you can focus exactly on the element(s) that are particularly important to you – for example:

  • Achieve measurable results: Learn how to set clear, achievable goals for your trade show participation and get tools to measure and evaluate your success. This means you’ll always know how your investment is paying off.
  • Design an attractive stand: Get expert tips for designing a stand that grabs visitors’ attention from afar and creates engagement. A well-designed stand design is essential to attract the right visitors.
  • Optimize the visitor experience: Learn how to arrange your stand into zones that maximize visitor experience and interaction – make your message clear and engaging.
  • Improve your communication: Gain insight into how to use body language and powerful selling points to impress and retain visitor interest. Effective communication is key to creating lasting impressions.
  • Follow up on leads effectively after the show: Get a step-by-step guide to following up on your leads so you can convert interested visitors into loyal customers. A good follow-up strategy significantly increases your likelihood of success.

How do I get started?

If you’d like to get started on increasing the return on your trade show participation, write to our Academy Manager, Kaya Nielsen, at

Please note that Messeakademiet is currently only available in Danish.

Would you like to know more?

Click the link below to read even more about Messeakademiet and what other trade fair exhibitors say about their experiences.

You can also click here to go directly to and check out everything that awaits you.